Posts Tagged ‘WAC’

WAC : A Mobile Apps Mart For All

Posted: April 13, 2011 in API, Mobile
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The Wholesale Applications Community(WAC) is an open global alliance formed from the world’s leading telecoms operators. WAC will unite a fragmented applications marketplace & create an open industry platform that benefits the entire ecosystem, including applications developers, handset manufacturers, OS owners, network operators and end users.The-Wholesale-Applications-Community

The idea of WAC are to :-

  • Accelerate and expand the market for applications
  • Enable the creation of more compelling applications
  • Provide greater choice for businesses and consumers

For achieve these goals WAC will use industry standard web technologies and develop business models that provide revenue opportunities across the ecosystem. WAC is now open for business at Mobile World Congress (open recently in Feb 2011) and also introduced business model that will provide a revenue share for participants in the value chain, from the application store owner through to the application developer. This will enable application and service monetization for enabling revenue to generation from the use of telecom operator services. WAC will be a non-profit making organization and will only generate revenues to cover its operational costs.


For creating WAC compliance mobile applications developer have to use standard web technology HTML, CSS, JavaScript and BONDI/JIL for accessing device APIs. Client side applications authored using web standard technologies and packaged for distribution in archive. All the apps related file e.g. configuration, design, icons, lib file etc. will be bundled in zip collection. Bundled archive file will uploaded to WAC store and for end user it is downloaded on to device and run as a standalone application.

The concept of interoperability describe that write an application once and deploy/run on all devices and platform. For this purpose WAC adopted open web standard technologies e.g. HTML, CSS, JavaScript that allows for openness across all mobile/devices.

Interoperability by WAC looks promising but also have some challenges. Currently the mobile marketplace is ruled by Apple iTune store, Google Android store and RIM apps store. So there will be very good competition for WAC apps market in this domain. And these mobile market giant are not alliance with WAC so this is an open competition. But the future is still bright for WAC because it supported open standard web technologies and it’s all depends on developer community support. This WAC is sign of new battle in mobile apps market place and adaptability is a key weapon to survive in this battle.