Posts Tagged ‘Apple’


Think Different - Steve Jobs

We lost a great innovator, great entrepreneur and creative person Steven P. Jobs. Steve Jobs an innovative mind behind the success of iMac, iPod, iTunes, iPhone, iPad and many more products.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. – Mr. Cook (CEO Apple).

In more than three decade career, Jobs transformed technology industry’s into the innovation center. The popular “i” series product of Apple are a reflections of Steve’s innovation and the tech world lost his innovative machine.

Mr. Steve Jobs you will be missed for every innvoative and creative idea.


Set your personal identityJust ask a few questions to yourself… Who you are? What you do? What is your core personality? What you stand for? For what you asked for? If you got to know the definitive answer of these questions then you can easily define yourself as a brand. We all enjoy to carry our branded stuff because they sets themselves as brand after gaining the trust of follower. This trust and commitment is a mantra of any brand.

Brand is describes us and the branding is a process for establishing our self as a brand. In a professional life we got some tag name called role, like Software Engineer, Technical Lead, Technology Analyst, Technical Architect, Product Manager etc. These roles are associated with us and enforce us to do the role demanding things. TBecome a brand ambassadorhis is okay we got some industry standard role name, but we need to think are we doing the desired thing that role promised. We always try to eat without making the food, and in this case we generally derailed from path of success. The normal path for success is first establish our self as a brand ambassador for the particular role. If we established our self as true brand name in our profession then we don’t need any role based tag name, because after that our name itself became a brand in industry.

We are a tangible artefact, which we create into a brand that is an image that lives in the mind of people. Every one of us personifies a brand i.e. the values and perceptions associated with us as individuals. Just like how we automatically think of sportsmanship with Nike, angry youngman with Amitabh, music player with iPad etc. Trusted BrandWe carry our personal brands on our shoulders… It’s our reputation… It’s what we are known for. In a recent client meeting my account manager introduced me as a “client layer technology specialist” and I was appointed for providing the technology solutions to client. The meeting went well and after that I asked myself am I illuminating as technology specialist in the team? After probing this I found that the reason for this was my engagement in various project team as a solution provider, it help me lot to established as a technology specialist within a team.

Personal branding is an essence of success

Tips for establishing our self as a brand

Here I want to share some of the key steps that help to established as a brand name.
$ Show your expertise as much as possible and publicize your brand-related successes and achievements.
$ Be helpful by sharing links and resources that you know people will benefit from.
$ Join brand related communities on social media (such as Facebook and LinkedIn Groups), in discussion forums, newsgroups and mailing lists.
$ Join and actively participate in your brand based community group… e.g. Adobe Developer Group, Oracle Developer Group and many more.
$ Make you easy to contact for thoughts and questions via email, Twitter, and other communication channel.
$ Don’t directly getting into the competition think different and differentiate yourself with other.
$ Create so much of dependency on team that you will be always contacted as a subject matter expert.
$ Last and more important point,  give people a reason to talk about you in a positive way that also matches your brand.

Trust return influence as a value

Core dimensions for personal branding

Our branding is our footprint, so make positive and perfect impression on other. At the very core, these are the dimensions that make us a brand and can also be applied in our professional life:
$ Presence – Ask yourself if you are visible enough. Be present on every table.
$ Authenticity – Be true to yourself. Know your strengths and accept your weaknesses. Do your SWAT analysis.
$ Differentiation – Know what sets you apart from another. What’s your unique value? How do you stand out?
$ Relevance – Get a firm understanding of how relevant your skills are to your company and your team.

Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and the outcome might not be in your favour.

Whenever we heard a sound Apple, the first thing that came into our mind is maker of innovative iPod, iPhone etc. then after apple as a fruit. This is a power of branding. If you haven’t started branding yourself then start now and move your steps towards steady success…


The Big Blue celebrates its 100th anniversary and this is a gigantic achievements. The Big Blue is a popular name of IT giant IBM (International Business Machine). After this success story IT worlds are started looking the essence of survival in volatile IT industry. From the product providers to the service providers IBM is a witness of many changes in industry. I have also analyzed on this and found that the key of survivals are always ready to welcome changes. From this post I am trying to elaborate my observation. IBM started its IT line of business as a makers of typewriter because that era was for publishing market. Industry are changing frequently and there are demand of new technology are always in high. In every business changes IBM (Big Blue) always ready to adopt the changes. They quickly adopting the changes and become a leading electronic devices manufacturer. And on that time this company is a dominating force in commercial computing market. IBM analyzed the demand of data storage market after personal computer provider and enter into that domain also. As a data storage product providers IBM innovated Disk Drive, Floppy Disk, Magnetic Strip (we use that magnatic stripe in our credit/debit card). IBM gradually understand the demand of software and services market and sell their personal computer business to China’s Lenovo and jump into the software service industry. Nowadays Cloud computing is a popular jargon in IT industry and IBM invested huge on this area also. By adopting the changes IBM lead and survive last 100th years. As it celebrates its 100th anniversary, International Business Machines is a business that shows how innovation has accelerated, and how fast you have to move to stay ahead.

IBM Logo

Now we’re customer-led, we’re producing solutions rather than specific products to link together the complicated global infrastructure we find around us these days


Andy Stanford-Clark
CTO – IBM

In the same fashion of adapting changes, Apple also lead the IT market industry. Apple started IT  career from printing solution provider and then jump into popular MAC desktop development. When multimedia and music industry were enjoying technology changes Apple developed popular iPod music player. Everybody know the craze of using iPhone, Apple redefine the mobile industry and set a new benchmark for others. After setting a benchmark in mobile industry they enjoying the success of handheld device called iPad. This is not the end of story currently they are jump into the Could market and introduced much hyped iCloud services. They know the essence of adopting changes to surviving the industry. Apple is a dominating leader in their industry because of their believe in innovation and adaptation.

Microsoft is big name in industry but in some area they fail to set the benchmark in industry. Till now Microsoft not doing anything new they are more focused on their Windows OS and other older products line. They are not investing much on innovation and never adopting the changes of market. At present  Google and Facebook is doing good but they have to learn from Apple and IBM for how to adopt the market changes. Google and Facebook innovation growth are idle these days. Google is still much depended on their search engine and Ad insertion market. This is a time for Facebook also to introduced some new innovative idea to retain their user. As per recent survey Facebook losing their member this is not a good sign for this growing baby (report published by InsideFacebook).