Archive for July, 2011

Technology world is moving gradually from one trends to another, and in a past few years we witnessed of this rapid progress. The gradual shift in the conception of IT from a product engineering to a service engineering is one of the most widely discussed trends that have emerged in the wake of the recent circumstances that have befallen the market. The concept of service engineering is not a new thing for world, this is a well accepted and profitable approach in industry. For example if we need a videography for any function then instead of purchasing of costlier videography equipment we prefer to go with service provider.

This paradigm shift is changing the way we develop and use software and hardware. Service Engineering exploits services as the fundamental elements for software industry. It has been applied to various areas and promotes fundamental changes to system architecture. Recently, cloud computing further expands the scope of Service Engineering to include new subjects such as Platform as a Service (PaaS), Software as a Service (SaaS), Infrastructure as a Service (IaaS), IT as a Service (ITaaS) and Testing as a Service (TaaS).

Element of Service Engineering

This service engineering offerings are basically a concept of combining several developed product service and offer a customized service to customer. In this model Service Oriented Architecture (SOA), Service Oriented Enterprise (SOE), Service Oriented Infrastructure (SOI), Web Services (WS) standards and several protocols are emerged for providing the solid foundation.

In a product engineering business company’s main focus is to sell the developed product to customers, as opposed to service engineering business where company’s main focus is to perform a labour task and provide a customer oriented services. In service oriented model no capital investment is required as the service provider provide the infrastructure and software service as rent. In this approach customer only have to pay as per uses and for the number of users who would actually use the software services. This is the win-win situation for bothiON service by TCS customer and service provider. Most of the company are moving into this business model, like iON service by TCS. This iON services provide the IT infrastructure as a service to customer. IT as a Service is an innovative service model delivering a bouquet of products and services on-demand. That means it allows customer to choose what is relevant to there present needs from an integrated suite of hardware, network, and software solutions. Customers only pay subscription charges for actual uses.


­­­Nowadays everyday discussing on corruption, corrupt politician, unwieldy inflation, terrorism and so many unhealthy things moving around Indian politics. After discussion we left the thing on there own condition. We are always ready to point out someone but forgot to find out the real cause of problem. We are leaving in a democratic nation where we are responsible to choose our democratic leader. I agreed there are corrupt politician and leader in role are not doing there duty, then who is the responsible for this honestly saying we are the responsible here.

I am not disaccorded with Anna and Baba hungering movement, we have a right to express our feeling. But this is not a solution for all this corruption and mess-up. This is helpful to spread awareness in nation. By this hungering and post-mortem movement we may get the short come solution but we Feel proud to cast your votecan’t minimize this corruption. If we really want to see a uncorrupted India then we have to be unite and start participating in nation building activity. We have to participate in democracy and select the right candidate for the role. In India the voting percentage in Lok Sabha elections is near about 50%, that means half the nations are not participated in voting system. This is our right and our responsibility to choose right person for nation.

We believe that voting is not a civic duty, but rather a civil right, so it up to us to use our right or not. Now the time AADHAAR - Unique Identification Numberdemanded to make compulsory voting for all the eligible citizens. If we can fully participate in the democracy system then we will get the fully functional and uncorrupted democratic body. In earlier days implementing this compulsory voting was bit difficult but now we have a support of advance technology. Voting systems are not manual it is almost automated, so we can positively think on implementing the compulsory voting. We are also working on Unique Identification Number (UID) for all the citizen. With the new UID (Unique Identification Number) we should be digitally enabled to caste our vote.

In 2009 the Gujarat Assembly already passed a bill for making voting compulsory in all local self government bodies. This is the first such move in the country. The bill empowers the election officer designated by the state election commission to declare people who do not cast their vote as defaulter voters. They shall subsequently be notified and will have an opportunity to present their reason within a month. Compulsory voting ensures a large voter turnout. This means a victorious candidate or party clearly represents a majority of the populations. This helps ensures that governments do not neglect sections of society that are less active politically. If voters do not want to support any given choice, they may cast spoilt votes or blank votes. This is not a new concept it is implemented successfully in several nations.

If voting becomes an obligation and the government begins to punish people for not voting, then people will definitely go and cast their vote out of fear of the punishment but will not vote for the deserving candidate or a candidate based on his/her performance. As a result, even the political parties will not be bothered to campaign honestly and convince people about the policies, as they know that in any case everyone is going to vote, for or against them. Even without much work and promises they will garner votes.

Last week Lokayukta justice Santosh Hegde also advocate on need of compulsory voting in India. He urged the people to fight both compulsive and compulsory corruption in their own way.

For more info on Compulsory Voting :

Set your personal identityJust ask a few questions to yourself… Who you are? What you do? What is your core personality? What you stand for? For what you asked for? If you got to know the definitive answer of these questions then you can easily define yourself as a brand. We all enjoy to carry our branded stuff because they sets themselves as brand after gaining the trust of follower. This trust and commitment is a mantra of any brand.

Brand is describes us and the branding is a process for establishing our self as a brand. In a professional life we got some tag name called role, like Software Engineer, Technical Lead, Technology Analyst, Technical Architect, Product Manager etc. These roles are associated with us and enforce us to do the role demanding things. TBecome a brand ambassadorhis is okay we got some industry standard role name, but we need to think are we doing the desired thing that role promised. We always try to eat without making the food, and in this case we generally derailed from path of success. The normal path for success is first establish our self as a brand ambassador for the particular role. If we established our self as true brand name in our profession then we don’t need any role based tag name, because after that our name itself became a brand in industry.

We are a tangible artefact, which we create into a brand that is an image that lives in the mind of people. Every one of us personifies a brand i.e. the values and perceptions associated with us as individuals. Just like how we automatically think of sportsmanship with Nike, angry youngman with Amitabh, music player with iPad etc. Trusted BrandWe carry our personal brands on our shoulders… It’s our reputation… It’s what we are known for. In a recent client meeting my account manager introduced me as a “client layer technology specialist” and I was appointed for providing the technology solutions to client. The meeting went well and after that I asked myself am I illuminating as technology specialist in the team? After probing this I found that the reason for this was my engagement in various project team as a solution provider, it help me lot to established as a technology specialist within a team.

Personal branding is an essence of success

Tips for establishing our self as a brand

Here I want to share some of the key steps that help to established as a brand name.
$ Show your expertise as much as possible and publicize your brand-related successes and achievements.
$ Be helpful by sharing links and resources that you know people will benefit from.
$ Join brand related communities on social media (such as Facebook and LinkedIn Groups), in discussion forums, newsgroups and mailing lists.
$ Join and actively participate in your brand based community group… e.g. Adobe Developer Group, Oracle Developer Group and many more.
$ Make you easy to contact for thoughts and questions via email, Twitter, and other communication channel.
$ Don’t directly getting into the competition think different and differentiate yourself with other.
$ Create so much of dependency on team that you will be always contacted as a subject matter expert.
$ Last and more important point,  give people a reason to talk about you in a positive way that also matches your brand.

Trust return influence as a value

Core dimensions for personal branding

Our branding is our footprint, so make positive and perfect impression on other. At the very core, these are the dimensions that make us a brand and can also be applied in our professional life:
$ Presence – Ask yourself if you are visible enough. Be present on every table.
$ Authenticity – Be true to yourself. Know your strengths and accept your weaknesses. Do your SWAT analysis.
$ Differentiation – Know what sets you apart from another. What’s your unique value? How do you stand out?
$ Relevance – Get a firm understanding of how relevant your skills are to your company and your team.

Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and the outcome might not be in your favour.

Whenever we heard a sound Apple, the first thing that came into our mind is maker of innovative iPod, iPhone etc. then after apple as a fruit. This is a power of branding. If you haven’t started branding yourself then start now and move your steps towards steady success…